AUDIENCE INNOVATION Magazine Cover Wrap Marketing Header 5.png

Quality touch points that cultivate your most valued customers.

In Our Fast-Paced World, We Enrich Vital Customer Relationships – DIRECT + DIGITAL


What is Magazine Cover Wrap Marketing?

Magazine Cover Wrap Marketing campaigns are extremely effective touch point tools for very productive customer-targeted engagement.  We build campaigns for companies large and small, and mostly for B2B, Affluent, Retail and Pharma POC targets.  The video below provides a brief overview of how the campaigns work, including database targeting, creative options, and this B2B-targeted example for illustration.  Campaigns partner any of our 400+ co-branded content partners, and we develop and activate the entire campaign for our client/agency partners, often except creative which is provided via client/in-house or agency.

Bold Campaigns Deliver Exceptional Hyper-Targeted Call-to-Action Stats

Examples of Client Success Stories Spanning Many Categories

With 25+ years hyper-targeting successes, and 500+ campaigns to back our experience, our client's campaigns yield exceptional call-to-action results, designed to cultivate any target, any database.  As you'll see in our examples, we share many idea-generating targets and results for ideas and brainstorming – specific illustrations of valuable call-to-action and ROI produced for our clients.

Audience Innovation is a boutique agency that develops hyper-targeted database-driven touch point campaigns for our client and agency partners.  We leverage magazine cover wrap marketing campaigns, and now with video, buzz cards and 360° digital, as a direct marketing to cultivate any target audience.  Specifically, we deliver highly-qualified DIRECT and DIRECT+DIGITAL engagement.

Examples of Magazine Cover Wrap Campaigns

Your company's messaging is placed on a series of 'cover wrapped' issues of magazines, ongoing touch points that can't be missed by your targets.  It's appreciated and welcomed, and –as a result– call-to-action delivers impressive ROI.  Quite simply, you cut-the-clutter – with trackable results.  And now with print+digital to extend engagement via embedded video, USB, NFC, and 360° digital retargeting – fully cultivate the relationships of most value to your business.

Hyper-Targeted Co-Branded Messaging Delivers Exceptional Response


Creative examples of  magazine cover wrap marketing campaigns.

Four Specific Targets are Proven Very Successful

Four targets have proven highly successful results via magazine cover wrap campaigns, for decades, and now ... with more than 500+ campaigns to validate our results.  Simple delivery and activation compliment the campaign roadmap, and turnkey delivery enable quality touch points over any specific timeframe.

Business Targets

Clutter-bust saturation of digital marketing with direct marketing to reach any B2B target in-office via your database of key customer, trade, channel partners, and/or we’ll curate your prospect B2B database.

Audience Innovation Magazine Cover Wrap Marketing Point-of-Care Targets.png

Pharma Rx Targets

Engage and educate patients in point-of-care locations matched to your specific physician network. Choose from our 50+ cultivated physician networks, or we’ll build your exact campaign footprint.

Affluent Targets

Deliver cultivated direct messages to any affluent customer in-home via a premiere magazine to build relationships, create high lifetime value and generate in-bound sales inquiries for your products/services.

Retail OOH Targets

Optimize location-based branding to engage shoppers where they purchase, or any GPS mapping. Choose from our database of 1.5M+ out-of-home locations to hyper-target any exact consumer target. 


1 – Identify Your Target

•  What's your best target audience?
•  Do you have a database already?
  – If so, how many are in database?
  – If not, what's a target description?
•  Do you have a specific budget yet?
•  What's your target/sales objective?

2 – Determine Your Timing

•  Do you have any specific events and/or timing you want to support?
•  Many clients want to be in-market asap, so what's your optimal timing?
•  What # of months do you desire to be in-market with your target?

3 – Select Your Content

•  For direct targets, do you want to engage with business or lifestyle content?  Many choose lifestyle, as targets enjoy the content at home.
•  For location targets, what is the optimal frequency of messaging?

Get What's Needed for Campaign Options ... 


To get started, use quick quote for campaign options, or links above for examplesresources and planning.  We do not spam, so no worries – you won't get bombarded with our emails or phone calls, other than what you specifically request.


You also have an online chat options below right, for quick answers.  If we're not online, we'll reply via email asap.