Start-Up Due Dates & Specs Overview
You get Easy Campaign Activation – We Manage the Heavy-lifting for You (client+agency) ...
This shares a due date planning guide for start-up timing. The first step is always initiating paperwork, to secure your circulation/inventory with the providing content partner.
Following that, only steps to start are as follows:
a) database/development, your database and/or we develop for you,
b) announcement letter/card content for production/mailing, and
c) first cover wrap creative, and additional cover wraps as the campaign is activated – simple steps. Don't worry, we manage it all for you, client/agency.
We initiate every client's new campaign with an Campaign Activation Call including all members of the campaign team: client, agency, media, creative, and production – so we're on the same page from get-go.
We lead with your Campaign Activation Packet, including ALL components required for each element and on-time delivery, so it's simple. Magazine production time-lines vary so, please ask for extensions when possible – we grant every scenario possible, given printing/binding schedules, and on-time delivery.
Content Partner Minimum Requirements
Basics Details for Production & Magazine Acceptance Minimum Commitments
• DIRECT-to-RECIPIENT - Starting at 500+ or 1,000+ recipient minimums, normal term is 12-months, with options for 3-, 6- and custom # of months.
• PLACE-BASED - Starting at 1,000+ location minimum, normal term is 6-months, with options for 3-, 12-, and custom # of months.
• ONE-SHOT - Starting at 3,000+ distribution minimum, with options for some at 1,000 and 2,000 minimums, and typically up to 50,000+ total bulk order.
Magazine Publishing Minimums
This shares a brief overview regarding the campaign minimum 'sweet spot' for most of our magazine partners. For example, if only targeting 500-999 recipients, we'll share which magazines are ideal for consideration, recommended for your specific target audience.
Please inquire for specifics related to any preferred magazine.
Definition of Campaign Types for Audit (AAM)
For direct-to-recipients, magazines are mailed direct to office or home. The details above share the general guidelines and, although exceptions at times, signed paperwork is helpful to encourage an exception granted with any preferred magazine partner.
For place-based targets, magazines are mailed direct to retail business. The details above share the general guidelines, although exceptions at times, signed paperwork is helpful to encourage an exception granted with any preferred magazine partner.
One-Shot & Event Targets
For one-shot targets, magazines are bulk-shipped to a physical location. The details above share the general guidelines, although exceptions at times, signed paperwork is helpful to encourage an exception granted with any preferred magazine partner.