BUSINESS Targeted Campaigns
Touch&Engage® executives when they are in a consideration mindset, for making immediate inquiry, and ... call-to-action.
Magazine Cover Wrap Marketing for Your Most Valued Business Targets
When targeting any B2B audience that can be identified via database (and/or CRM), magazine cover wrap marketing is a highly proven solution – it cuts-the-clutter, delivers bold direct messages 'wrapped' with your choice of any of our well-known national magazines, and sent only to your exact targets at their work address. It's proven – 100% reach, welcomed messages, powerful results, call-to-action and return-on-investment stats.
Preview right shares steps, details & campaign options.
TOUCH&ENGAGE® HYPER-TARGETED BUSINESS CHANNELS WITH PROVEN MECHANISMS FOR INCREASING BRAND LOYALTY, RETURN-ON-INVESTMENT and SALES RESULTS. YOUR SALES FORCE WILL LOVE THESE CAMPAIGNS.
"We've used cover wrap marketing campaigns for 17 years for our four key trade targets. Why? ... they work!" – VP, Marketing
Magazine Cover Wrap Campaigns – B2B Examples
The examples above illustrate campaigns targeting B2B audiences. The WIRED example targets CXO execs for private aircraft, while the ESPN example targets this client's B2B/trade customers, delivering on-going touch points over the course of a full-year. The efforts shares a 'gifted' magazine subscription with any exact B2B-targeted buyers and, cultivated with co-branded messages via a creative series of bold 4- or 6-page units that engage, bridge-to-digital, and share valuable 'thought leader' content.
What's Included ...
1 – Database Management and/or Procurement
2 – Campaign Announcement Letter to Launch
3 - Full-term for # of Subscription Issues, Magazine Parter of Your Choosing Based on Their Minimums
4 – Multiple 4- or 6-Page Cover Wraps or Stickers
5 – All Printing, Binding & Mailing of Components
6 – Campaign Feedback & Response Survey
7 – Early Renewal Discounts, Multi-Year Discounts, and Other Target Exclusivity Benefits of ROI Value
Easy Steps – How it Works
1 – Identify target, high/low counts, and database sources, existing CRM or we build targets for you.
2 – Identify best content partner options based on content-target match, campaign specs given the various magazine's minimum requirements.
3 – Identify preferred start date options based on timing, key events, key business dates, etc. – and determine # of months based on campaign goals.
What's the Cost? ...
Campaign cost is based on # of targeted recipients, # of campaign months and other production options, built to your targeting preferences.
The cost per recipient is much less than other high-impact direct options, and multiple touch points spanning 3-, 6- or 12-months.
Complete proposal request above or contact us.
Flexibility Options for Hyper-Targets
The results you get: top-line details ...
No matter what B2B target, results are very similar regarding reach, awareness, readership. And, call-to-action scores vary significantly depending on the product/service and the target and, to some, a +3% is huge, while others are elated at 50%+.
As a real-life example, an automotive client achieved $145MM in sales from a $450K investment. As a result, they have continued their campaigns consecutively for 7+ years, and spent $1MM+ annually, after the initial campaign's sales match results (confirmed by internal sources). Their sales match was 16%.
We have a great number of case studies and other corroborating information shared on the links at the top, under RESULTS, so please feel free to review. Case studies span nearly every B2B category/target.
Simple Analogy and more examples ...
Clients target successfully for both retention and/or acquisition objectives, to create the most effective results. Campaigns include turn-key activation, database development, announcement letter, continuous service, zero-waste and in-market post stats.
What if ... you could attach your company's 'brochure' to the exterior of a well-known magazine, and reaching only your precise B2B customers and/or prospects (any target) and –as a result– you have 80%+ of your target read your brochure (vs. 98% in the trash)?Would that be a valuable investment to deliver target goals this year? ... (not even counting ROI). If so, let's talk targets/ideas.
Magazine Cover Wraps Proven for B2B
Overview – Your Business Targets
Audience Innovation develops co-branded magazine cover wrap marketing campaigns to reach any exact B2B, trade or executive target – literally, any target, any database. It works.
Campaigns continuously deliver powerful co-branded touch points, with resulting boost in call-to-action results that engage your most –and-difficult-to-reach– B2B sales and relationships. Campaigns yield welcomed high-impact, and measurable stats and analytics. Quite simply, B2B-targeted magazine cover wrap campaigns cut-the-clutter and, you beat your competition with visceral creative impact of ROI value.
In short, each campaign delivers continuous touch points with each selected targeted business recipient and, starting with as few as 500+ recipients, your campaign can span any timeframe, from 3-months to a year. Each campaign is managed turnkey for you, from database development and tactics, to production, timing, printing, binding and mailing – turnkey minus creative.
Your Audience Innovation Activation Director manages all the details for you, so we handle the heavy-lifting (for both client and/or agency partners) – simplicity is delivered, and due dates and steps are clear, easy to follow, with profound results.
1000's of Companies Use Cover Wraps
Our client list includes many of the 'Who's Who' in global and nationwide marketing – including any of the Fortune 500® elite as well. The reason is simple: campaigns deliver physical touch points with business contacts that are ever increasingly hard to reach. Oddly, or not, our result stats are up +30% vs. even two years ago, and the reasons are: a) cuts-the-clutter, b) it's a welcomed gesture of goodwill, c) exceptional co-branded content with targets, and, bottom line, it warms specific vital relationships of value to direct contact receptivity, and sales.
View ROI Examples
View Content Partner Options to get a glimpse of the total scope of magazines available for consideration – 400+ total options, and 87 primary partners who participate in our magazine cover wrap marketing campaigns. We'll assist your choices with suggestions.